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The company is part of the Carat Group, one of the largest purchasing cooperatives in the automotive\naftermarket.",[156,160,161],{},"We took over the shop as an existing Shopware 5 installation. The system was running, but the integrations were\noutdated, performance was hitting its limits with 200,000 products and search engine visibility had room for\nimprovement. Our brief: modernize, stabilize and increase visibility.",[163,164],"hr",{},[156,166,167],{},[168,169],"img",{"alt":170,"src":171},"System Architecture: Shopware 6, Sage b7 Web Service, CSV Import and SEO Workflows","\u002Freferences\u002Fschork\u002Farchitecture_en.svg",[163,173],{},[151,175,177],{"id":176},"migration-from-shopware-5-to-shopware-6","🔄 Migration from Shopware 5 to Shopware 6",[156,179,180,181,185],{},"As with many Shopware 5 projects, the switch to Shopware 6 was not simply a data migration but a rebuild of the\ntechnical foundation. Shopware 5 was reaching its limits with the product volume and integration architecture. Learn\nmore about ",[182,183,184],"a",{"href":131},"system modernization and migration",".",[156,187,188],{},[168,189],{"alt":190,"src":191},"Migration: From Shopware 5 with CSV import to Shopware 6 with web service and automated SEO","\u002Freferences\u002Fschork\u002Fmigration_en.svg",[156,193,194],{},"The migration included transferring 200,000 products with all master data, categories, customer accounts and order\nhistories. At the same time, the entire integration architecture was rebuilt – moving away from file-based imports\ntoward real-time web service connections.",[163,196],{},[151,198,200],{"id":199},"sage-b7-erp-integration-from-csv-to-web-service","🔗 Sage b7 ERP Integration: From CSV to Web Service",[156,202,203,204,207],{},"The existing ",[182,205,206],{"href":116},"ERP integration"," with Sage b7 was entirely based on CSV file exchange.\nProduct data, prices and stock levels were exported and imported at regular intervals as CSV files. This was\nerror-prone, slow and difficult to debug. Changes in Sage took minutes to hours to appear in the shop, depending on the\nimport cycle.",[156,209,210],{},"During the migration, the critical interfaces were moved to the Sage b7 web service:",[156,212,213,217],{},[214,215,216],"strong",{},"Prices"," – Prices are now queried in real time via the web service instead of being periodically imported – without\ndelays from import cycles.",[156,219,220,223],{},[214,221,222],{},"Stock Levels"," – Inventory is queried live instead of periodically imported. The shop displays the current state, not\nthe state from the last import.",[156,225,226,229],{},[214,227,228],{},"Orders"," – Incoming orders are transferred directly to Sage. Order status and shipping information flow back to the\nshop.",[156,231,232],{},"CSV-based synchronization was retained for product master data, where batch imports are more efficient than individual\nqueries for 200,000 products. The combination of real-time web service for business-critical data and batch import for\nmaster data is a pragmatic approach that balances performance and data freshness.",[163,234],{},[151,236,238],{"id":237},"automated-seo-generation-for-200000-products","📈 Automated SEO Generation for 200,000 Products",[156,240,241],{},"Manual SEO maintenance for 200,000 products is not economically viable. At the same time, many product pages lacked\nmeaningful titles, descriptions and meta information – a significant disadvantage for organic visibility.",[156,243,244],{},"We implemented workflows that automatically generate SEO-optimized information:",[156,246,247,250],{},[214,248,249],{},"Titles"," – Product titles are composed rule-based from product attributes: manufacturer, product type, vehicle\ncompatibility, key features. No generic titles, but specific descriptions that work for both customers and search\nengines.",[156,252,253,256],{},[214,254,255],{},"Descriptions"," – Meta descriptions and product descriptions are automatically generated from existing product data.\nThe texts follow a consistent structure, contain relevant keywords and are optimized for search result pages.",[156,258,259,262],{},[214,260,261],{},"SEO URLs"," – Human-readable URLs are automatically generated from product information, replacing cryptic IDs or\narticle numbers.",[156,264,265,266,273],{},"The SEO efforts were carried out in collaboration\nwith ",[182,267,272],{"href":268,"rel":269},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdennisommer\u002F",[270,271],"nofollow","noopener","Dennis Ommer",", who is responsible for\nstrategic SEO and SEA management.",[163,275],{},[151,277,279],{"id":278},"performance-optimization-of-product-interfaces","⚡ Performance Optimization of Product Interfaces",[156,281,282,283,286],{},"200,000 products with real-time price queries and stock checks are a challenge for\nany ",[182,284,285],{"href":106},"e-commerce"," platform. The product interfaces between Shopware and Sage were the bottleneck.",[156,288,289],{},"We fundamentally optimized the interfaces:",[156,291,292,295],{},[214,293,294],{},"Import Performance"," – The master data import for 200,000 products was optimized to complete updates within an\nacceptable time window without impacting live shop operations.",[156,297,298,301],{},[214,299,300],{},"Caching Strategy"," – Intelligent caching for prices and stock levels drastically reduces the number of web service\ncalls without showing customers stale data.",[156,303,304,307],{},[214,305,306],{},"Listing Performance"," – Category and search result pages with hundreds of products load performantly.",[163,309],{},[151,311,313],{"id":312},"project-at-a-glance","📊 Project at a Glance",[315,316,317,328],"table",{},[318,319,320],"thead",{},[321,322,323,326],"tr",{},[324,325],"th",{},[324,327],{},[329,330,331,342,352,362,372,382,392,402,412],"tbody",{},[321,332,333,339],{},[334,335,336],"td",{},[214,337,338],{},"Industry",[334,340,341],{},"Car Accessories (Roof Boxes, Carriers, Transport)",[321,343,344,349],{},[334,345,346],{},[214,347,348],{},"Company",[334,350,351],{},"Part of Carat Group",[321,353,354,359],{},[334,355,356],{},[214,357,358],{},"Platform",[334,360,361],{},"Shopware 6 (migrated from Shopware 5)",[321,363,364,369],{},[334,365,366],{},[214,367,368],{},"Products",[334,370,371],{},"approx. 200,000",[321,373,374,379],{},[334,375,376],{},[214,377,378],{},"ERP",[334,380,381],{},"Sage b7 (Web Service + CSV)",[321,383,384,389],{},[334,385,386],{},[214,387,388],{},"SEO\u002FSEA",[334,390,391],{},"Automated generation + strategic management",[321,393,394,399],{},[334,395,396],{},[214,397,398],{},"Business Model",[334,400,401],{},"B2C",[321,403,404,409],{},[334,405,406],{},[214,407,408],{},"Engagement",[334,410,411],{},"Long-term, ongoing",[321,413,414,419],{},[334,415,416],{},[214,417,418],{},"Hosting",[334,420,421],{},"Managed Hosting",[163,423],{},[425,426,446],"nuxt-link",{"to":427,"className":428},"\u002Fen\u002Fcontact",[429,430,315,431,432,433,434,435,436,437,438,439,440,441,442,443,444,445],"not-prose","mx-auto","text-white","px-4","py-1.5","text-base","font-semibold","leading-7","shadow-sm","ring-1","duration-300","ease","rounded-lg","bg-primary","ring-primary","hover:bg-secondary","hover:ring-secondary","\n👉 Talk to us about your project\n",{"title":448,"searchDepth":449,"depth":449,"links":450},"",2,[451,452,453,454,455,456],{"id":153,"depth":449,"text":154},{"id":176,"depth":449,"text":177},{"id":199,"depth":449,"text":200},{"id":237,"depth":449,"text":238},{"id":278,"depth":449,"text":279},{"id":312,"depth":449,"text":313},"Case Study: Migration to Shopware 6, Sage b7 ERP integration via web service, automated SEO generation and performance optimization for a car accessories shop.","md",{},true,[462],{"headline":79,"mainEntityOfPage":463,"author":465,"publisher":470,"@type":471},{"@id":464},"#webpage",{"@id":466,"name":467,"url":468,"@type":469},"#identity","Kickbyte GmbH","https:\u002F\u002Fkickbyte.de","Organization",{"@id":466,"name":467,"url":468,"@type":469},"Article",{"title":473,"description":474,"ogTitle":475,"ogDescription":476,"robots":477},"Walter Schork – Online Shop for Car Accessories | Case Study","Case Study: Shopware 6 migration, Sage b7 ERP integration via web service, automated SEO content for 200,000 products and performance optimization for a car accessories shop.","Walter Schork – Online Shop for Car Accessories | Kickbyte","Shopware 6 migration, Sage b7 integration, automated SEO generation and performance optimization for 200,000 products in car accessories retail.","index,follow",{"loc":80,"lastmod":479,"changefreq":480,"priority":481},"2026-04-29","monthly",0.8,[],"PfS1fCn7ueQ54sMEulC7QZ0Cvq6VFZFbAoS13k6WQyI",1779378832380]